Contour module is designed to arrive at optimal sales force deployment across potential cities. Contour employs a scientific (data science driven), approach to capitalise, prioritise and optimise ‘missed’ regional opportunities to drive growth and plan territory deployment.

Value Proposition

Capitalise:

• Set the priority based on the city potential index for individual 'covered market'
• Specify the 'market creation' potential of each of the city as well as 'market share' opportunities

Prioritise:

• Identify current strength(power) in each city indicating the opportunities
• Set target as per potential and not legacy

Optimise:

• Set the 'right' number of sales force aligned to the potential and strength
• Set 'realistic' targets directing ‘productivity improvement or 'market share gain' or both

Delta is a business analytics solution to assess key influencers of brand performance and identify ‘sensitive’ parameters affecting its sales. Delta approach is built on causal and correlation models of data sciences to arrive at the root cause for brand performance.

Value Proposition

• Delta module seamlessly breaks the data boundaries and helps stakeholders to prioritise actions across strategic, operational and tactical front.
• Help to prioritise on the key variables for monitoring and implementation
• Identify the key issues across each state
• Build up solution themes for each state/headquarter

Incent is a incentive calculator with an inbuilt simulator to help the sales team to proactively plan their sales to maximise returns.

Value Proposition

• Calculator for the sales team about their incentive earnings – connects all the KPI (as per incentive circular) with the performance
• Simulator to help the sales team to plan out their incentive earnings – idea to the efforts needed to maximize earnings.
• Insights about the incentive earnings and the dispersion across the organization to plan their incentives better

Lapguru an online surgical video platform dedicated to creating a centralized source of surgery training videos. Lapguru is a modern way of surgical education which makes it extremely easy to get training sessions done from top surgeons around the world as they can demonstrate from their OT’s, eliminating the fatigue of travelling or the apprehension for loss of practice.

Value Proposition

Brand recall Opportunities (listed a few)

• Access to LapGuru site is through a username/password, the password can be a brand of BSV followed by a unique string
• Video Player page will display BSV brands for all sponsored users of BSV
• Emails/SMSes sent by LapGuru before each event to BSV sponsored users will have BSV product brand names integrated

Increased touch points

• BSV field sales team will have an opportunity to reach out to customers before and after every Live event

Loyal customer

• Distance Learning improves skill levels of the doctor. BSV customer will see a clear change in his/her skill levels, practice and network connect with senior faculty because of BSV offering, resulting in deep loyalty.

Eidos is a leading solution for scenario and systematic strategy development utilising an innovative, software-based approach for complex decision-making, strategic reasoning and problem solving. EIDOS includes a kind of app or tool store, full of management tools and techniques, that can be applied for well-defined strategic processes or flexible strategic models.

Value Proposition

• Provides methodology and tools required to manage future risks, exploit opportunities and improve decision-making under conditions of extreme uncertainty.
• Helps to identify new opportunities in a volatile, uncertain, complex and ambiguous (VUCA) world
• Aids in selecting superior decisions that are robust against uncertainty and developing dynamic strategies to enable successful implementation.

Dedup is a Doctor database optimisation tool to create an unique doctor list at the level of strategic business unit or at a coporate level.

Value Proposition

• Identify the Unique doctors in Client database across different Divisions / Client Companies
• Evaluate the number of duplicates to understand
• Multiple reporting within division (strategic for SOV increase / accidental)
• Number of touch points to a doctor by Client through different divisions. This would also help to understand direct and indirect investment for a doctor (CRM Activities)
• Completeness of MPL – If the same doctor is reported more than once in a Med Reps list the total mandatory MPL count may not be met
• Circle of influence of a doctor depending on the locations of practice
• Develop a Unique code for a doctor across Companies.
• Standardization of key parameters like address / addresses (for multiple location practice).

Mindmap is an analytical offering to help optimise the promotional channel mix. The platform has multiple features for analysing the effectiveness and efficiency of the various channels currently utilised for customer engagement (HCPs) along with competitive benchmarking.

Value Proposition

• Comprehensive analysis for over 15 online and offline customer engagement promotional channels to help arrive at the optimal mix of promotional channels
• Cross sectional analytical insights with respect to geographies, doctor specialties (HCPs) and time to effectively captures the granular dynamics
• Possible integration with external data points to arrive at performance parameters like return on investment
• User friendly, interactive platform comprising of power tools for analysis